The goal of marketing is to make the sales process easier, through qualified lead generation, content creation, name recognition, meetings & events and publications.
For IT Vendors a good partner sales channel, being enabled through Partner Marketing is essential to scale their business.
Examples of B2B marketing expertise that is part of the BizzComm portfolio are:
Total Marketing Management, including planning, budgeting, targeting and execution.
Design, coordinate and execute lead generation programs to grow the sales funnel with qualified leads and relevant meetings. This can be anything from personal discovery-calling, to using a specialized agency, or creating a customized program using surveys, white papers and qualification of potential customers.
From MQL to SQL: Lead qualification, make the first contact with a prospect to determine the businesscase, budget, timeline and decision makers.
Define and ensure a cost-effective presence and follow-up at the must-go-to events. Think of trade-shows, partner meetings, round-tables, CIO events, incentives.
Coordinate the creation of excellent sales and pre-sales content. Making it available across platforms, manage the process from sales and technical origin to PDF, print and online. For instance datasheets, white papers, customer testimonials, instruction video’s.
B2B Email Marketing, from invitations to newsletters, focus on deliverability, follow-up on opens, clicks-throughs and of course measure and report the results.